IGA Wounded Warrior Project

Our Nation’s Wounded Warriors Thank You!

IGA donated $120,000 to Wounded Warrior Project with your help! 

In the summer of 2011, IGA shoppers did their part to help our nation's wounded service men and women by purchasing the products they love during IGA’s Wounded Warrior Project™ promotion!

From Memorial Day weekend to Labor Day weekend, 10¢ from the sale of every 24-pack case of specially marked IGA water sold was donated to Wounded Warrior Project (WWP), a non-profit organization that offers support for wounded soldiers. In total, those IGA brand water sales raised $100,000 for WWP—but that’s not even the whole story! Kraft Foods also got involved, sweetening the deal by contributing an additional $20,000 earned by IGA retailers adding classic powdered beverages like Kool-Aid, Crystal Light, Country Time Lemonade and Tang to their WWP water displays!

IGA Retailer Support

IGA retailers across the country went above and beyond to get the word out about the important mission of Wounded Warrior Project to honor and empower wounded warriors.

A West Coast Alliance

Thirteen IGA retailers on the West Coast raised additional funds for WWP by selling $1 donation cards that shoppers signed and posted for everyone to see. Together these retailers raised nearly $8,000 for WWP, with one retailer, Rudy Dory, owner of Newport Avenue Market IGA in Bend, Ore., matching his shopper donations with a $1,000 donation of his own.

 Leading donation card sales were:  

Newport Avenue Market IGA, Bend, Ore.
Daniel’s Bonsall Market IGA, Bonsall, Calif.
Granite Falls Market Fresh IGA, Granite Falls, Wash.

The Ultimate Warrior Display

Richard and Mead Johnson, owners of Bailey’s General Store IGA in Sanibel Island, Fla., borrowed a 1943 Ford Army Jeep from a friend, backed the Jeep in through the front doors, and then surrounded it with a wall of Wounded Warrior Project IGA water. The display generated so much interest they decided to match the IGA 10¢ donation for every case of water sold with a 10¢ donation from the store.

A Veterans’ Tribute for the Entire Community

Brooks Marsh, owner of Mahomet IGA in Mahomet, Ill., filled his store with WWP IGA water, and held a full-blown veterans' tribute attended by several hundred community members. The parking lot event included a cookout with proceeds going to the local American Legion, a flag burning to honorably dispose of worn-out flags, and a visit from a Blackhawk helicopter!

Raising Awareness with a WWP Homecoming Float

Tom and Jan Kishman, owners of Kishman’s IGA in Minerva, Ohio, created a WWP-themed float for the annual homecoming parade, and then invited a wounded veteran who is also a WWP spokesperson to ride on the float, handing  out WWP information and IGA water to the crowd.

About Wounded Warrior Project

The Wounded Warrior Project (WWP) is a non-profit organization that began as a way to provide tangible support for wounded soldiers and help them on the road to healing, both physically and mentally. It has since grown into an organization that provides over 13 programs for thousands of U.S. soldiers each year. Supporting Wounded Warrior Project is supporting an organization whose broad appeal reaches across demographic, geographic and political boundaries. For Wounded Warrior Project, it’s not about the war; it’s about the warrior.