IGA Communities Came Out Strong in Support of IGA’s Wounded Warrior Project® Event
In the three years that IGA has been supporting Wounded Warrior Project® (WWP), IGA retailers across the country have gone above and beyond to get the word out about the important mission of WWP to honor and empower Wounded Warriors, and IGA communities have answered the call. Read on for just a few of the many examples of community support from across the country.
In 2013, Hogue's IGA hosted their fifth annual Father's Day car show where a portion of all sales of IGA Exclusive Brand bottled water, hotdog and hamburger buns, and ice cream went to support WWP. New this year additional funds were raised through a required $5 registration fee per car and sales of 50/50 raffle tickets for prizes donated by her vendors. As a result, Hogue's IGA raised about $1,000 for WWP. Additionally, Hogue's IGA was named winner in the Merchandising Category Winner for Best Public Service or Charitable Cause Event in the 2014 Creative Choice Awards.
In 2013, Reedsburg IGA held a one-day cook-out in their store parking lot in support of WWP. Members of the local National Guard unit attended and brought along with them a rock climbing wall and Humvee. By the end of the day they had over 1,500 people in their parking lot and sold about 150 cases of WWP-branded water, over 250 packages of buns and 50 half gallons of ice cream.
Le Roy IGA
Le Roy, IL
Le Roy IGA hosted the Illinois Fallen Heroes Traveling Memorial Wall with picture of Illinois soldiers that were killed in war since 2001 for a fundraising cook-out in 2013. All of the food was donated and the store chipped in IGA Brand WWP water. In the end they were able to raise more than $1,500 for WWP -- and that's in addition to all the IGA WWP Brand products they moved throughout the course of the day!
In 2012, Mahomet IGA held a huge military-themed event for the Mahomet community, with appearances from the Illinois Moving Memorial Wall, local Patriot Guard, Gold Star Mothers, a U.S. Senator and Congressman, and a Blackhawk helicopter. The store also sold "Believe in Heroes" ribbons with all proceeds going to WWP.
In 2012, Rushford IGA built a WWP-themed float with an American flag and lots of WWP posters featuring the stories of injured service members. The float got a lot of mileage over the summer, hitting a half a dozen parades in total.
In 2012, Baker’s IGA added a military theme to their annual anniversary celebration, where World War II veteran and store founder Ed Baker made an appearance. They also had military vehicles on display and a tractor-trailer full of IGA Brand WWP water, which they sold directly out of the back of the truck.
Susanville Supermarket IGA
Susanville Supermarket IGA used their annual Hometown Fest celebration to raise money for WWP in 2012. They held kid-friendly activities throughout the day, booked the Oscar Mayer Wienermobile for an appearance, and raffled off six Giants tickets—raising more than $1700 that they donated back to WWP!
Worked with a local spokesman for WWP to create a WWP-themed float and booth for their annual Homecoming parade in 2011. The community was thrilled with the new partnership between IGA and WWP, and made this event one of the most popular and heartwarming things Kishman's IGA has done to date.
In 2011, Bailey's IGA used a 1943 Ford manufactured Army Jeep in their store to raise awareness of WWP and sell IGA Brand water. The display was a hit with shoppers, and to increase their store's impact, Bailey's IGA matched all donations for WWP water sales.