Mansfield Oil...Your Onsite Fuel Center Solution

IGA Red Oval Partner Perspective

July 26, 2010

Supermarkets offering onsite fuel centers and related cross marketing incentives have experienced a significant increase in store traffic and sales. By offering customers a "one stop" convenience to refuel both their pantry and auto, you can save them time and money. This concept is one of the fastest growth opportunities available today. As fuel costs rise, more consumers seek out ways to save money and reduce driving.

Mansfield is a nationwide developer of fuel sites and a major fuel supplier to many large and small supermarket retailers and c-stores. We work to provide the commercial and industrial fuel solutions that our customers need, including the many IGA Retailers and other independent supermarket owners who have added fuel sites to their existing stores with great results.

As a Red Oval Partner, Mansfield Oil Company provides you with a turnkey system to enter this arena. We will evaluate your store/site to determine the potential and feasibility of installing a modern retail fueling facility. If the results are positive, we can plan, design and install a fuel center based on your specific needs. We then supply all of your petroleum products on a low cost basis, offer operational expertise and facility management services.

New technology offers you the ability to reward shoppers with "cents off" discounts on gasoline when purchasing specific products or minimum dollar transactions. These marketing dynamics will be incorporated into your new facility.

While the fuel concept is not for every store, it may be the perfect solution for your site to protect and grow your business success. For more information, visit the Mansfield Web site or call me directly.

Thanks,

Paul Kohler
pkohler@mansfieldoil.com
770-330-0392