The Hershey Company: Helping You Capitalize on Consumer Trends with Two New Products

The Hershey Company: Helping You Capitalize on Consumer Trends with Two New Products

 February 3, 2012 

Turning consumer insights and trends into compelling new products is the key to driving incremental growth in the grocery channel. Here at The Hershey Company creating new products that will fill voids in shopper demands is a key priority, and today I'm pleased to share with you that we have two new items that are sure to ring in sales in your IGA stores.

Recent consumer research and buying patterns tell us that more people than ever want to consume their chocolate on the go. Hershey's growing hand-to-mouth category already includes popular choices such as Hershey'®s Drops® and Reese's® Minis®, and in March of this year it will include one more—Rolo® Minis. The Rolo product will be sold in the same easy-for-snacking format—unwrapped, bite-sized candies in an 8-ounce re-sealable pouch. Rolo is a natural fit for the hand-to-mouth category, as research shows that the Chocolate with Caramel segment represents a more than 18 percent of share in sales of the chocolate category.

We'll follow the Rolo launch with the launch in April of another classic flavor profile—a new mint and fruit Ice Breakers® Duo® product for the Mint category. One side of the product features a cooling smooth mint side embedded with flavor crystals, while the other side is textured and fruit flavored in either strawberry or raspberry. The fruit segment represents an almost 20 percent share of the Mint category, which is the second largest segment in the space.

As always, we are here to help if you have questions about this or any other Hershey products or promotions. Please contact me if you have any questions. I look forward to working with you to make 2012 an exciting and profitable year for your IGA!

Thanks,

Michael Burkett