Summer is Hot and so are latest Treats from Hershey

 June 15, 2012 

For more than 25 years, Hershey has been an IGA Red Oval partner and a proud supporter of the IGA family. This year, summer promises to be sweeter than ever thanks to a wide range of delicious treats for your IGA shoppers. With flavors for every palette and occasion, your shoppers will have fun this summer with a variety of choices, all guaranteed to make the season great tasting. Make your candy aisle sizzle with Hershey's:

Sweet Snacks
With a crunchy candy shell and soft, chewy center, new Jolly Rancher Crunch 'n Chew® candy combines the unmistakably bold fruit flavors of original Jolly Rancher® Hard candy with the chewiness of Jolly Rancher® Fruit Chews candy to satisfy both crunchy and chewy candy fans.

Bite-Sized Treats
Rolo® Minis are the perfect "miniaturized" version of the classic Rolo chocolate and caramel confections that have long been a favorite of chocolate lovers everywhere.

Fruit+Cool = Refreshing Lift
The new Ice Breakers Duo® Mints combine a textured fruit-flavored side with a cooling, smooth side that features Ice Breakers Mints' signature flavor and cooling crystals for the ultimate "fruit+cool" flavor sensation.

Indulgence, with Less Fat*
Tapping into the growing consumer interest in "better for you" products, Hershey's® Simple Pleasures® Candies are delicious chocolates with a smooth outside and a rich, creamy center, providing decadent flavor with 30 percent less fat versus the average of the leading milk chocolates. This is a treat that consumers can celebrate this summer!

Hershey has some great in-store displays available to support these new products. In addition to unique and engaging in-store displays and merchandising vehicles, Hershey's® Simple Pleasures® chocolates and Ice Breakers Duo® mints will launch integrated marketing campaigns to support their new product launches beginning this summer. Hershey's® Simple Pleasures® will be crossing the nation asking consumers to declare Sweet Independence™ since fans can finally have delicious chocolate they can feel good about loving. Ice Breakers Duo® will be kicking off their product introduction with a unique digital-centric campaign surrounding music called Duo it Better™ and a first-time partnership with Pandora® Internet radio.

For more information about available in-store communications, please contact me at 704-892-2414. We appreciate your business and look forward to working with you to make summer 2012 an exciting and profitable season for your IGA!

Thank you,

Michael Burkett