Diving into Digital with IGALink Coupons!

 June 20, 2012 

Today's the big day! The next phase in your IGALink digital marketing program began this morning with the official launch of your IGALink 2.0 coupon solution!

As you heard yesterday from our partners at Coupons.com, this IGA-tailored print-at-home coupon program is not just a means for increasing traffic to your IGALink website—it also is a great way to cement the ties between you and your customers, attract new shoppers, and increase your sales. Now it's up to you to make it happen by letting your shoppers know that you have hundreds of coupons with several hundred dollars of value—all waiting for them right on your website.

Get the full advantage of your print-at-home coupons by working with your employees to talk to shoppers in your store about your new coupon program. At the same time, it's equally important that you let the rest of your community in on the news by using Alliance site resources to spread the word on your website, on your Facebook page, in your weekly ad, and in your local newspaper.

There's no denying that more and more shoppers are using digital media before they shop, and it will never be easier than it is today to dive into digital using the IGALink digital tools and media available to you. Remember, there is no other opportunity presently available with the power to add value—and sales—to the IGA Alliance.

What's there left to think about? Visit the Alliance site today to view your resources and start promoting your new print-at-home digital coupon solution!

Thank you,

Mark Batenic