IGA & ARAMARK Uniform Services—Delivering the Promise of the Brand

 June 22, 2012 

When thinking of the IGA brand, three words jump to the forefront: quality, trust and community. When shoppers enter a store bearing the IGA Red Oval, they know they'll find quality service from trusted employees, along with a community commitment that simply won't be found in a non-IGA store. That's the promise behind the IGA Red Oval logo, and it's that promise—and your efforts to fulfill it—that instill power in both the logo and your brand. And that's precisely why you need to put that highly recognizable and trusted logo in front of shoppers every chance you get—especially on employee uniforms!

When the customer needs assistance or help finding something in the store, an employee wearing the IGA logo is ready to help. The Red Oval on an employee's shirt, apron or cap reinforces the IGA promise of hometown courtesy and respect.

As IGA's longtime Red Oval Partner for branded uniforms and apparel, ARAMARK is proud to be trusted to put the IGA logo on the products you buy from us. That is why the ARAMARK-IGA product offering is quality-tested and comes with a 45-day unconditional guarantee. ARAMARK is proud to be IGA and we are committed to fulfilling the promise of the IGA brand. Before we put your name on it, we make sure it is good enough to say IGA.

As we move through 2012, ARAMARK looks forward to continuing to help IGA build the brand. We're excited about bringing to you a number of innovative new fabrics and styles, increased product offerings for your female employees, increased savings with your ARAMARK apparel purchase, and an ARAMARK website exclusively for IGA retailers and LDCs that is constantly updated with new products.

For help customizing your store's workwear image, please reach out to the ARAMARK/IGA team at 800-888-2900, email the team at Uniforms.IGA@uniform.aramark.com, or visit the IGA custom website www.aramark-uniform.com/iga. For information about your IGA rental program, please send an e-mail to Scott Kozelka at scott.kozelka@uniform.aramark.com.

On behalf of everyone at ARAMARK, I thank you for your continuing partnership. ARAMARK is proud to be a Red Oval Partner and we truly value your business.

Best Regards,

Sharon Roberts