Introducing the Ultimate IGA Exclusive Brand Training Resource...

 June 25, 2012 

The economic environment is still challenging for your shoppers, and they continue to look for ways to feed their families at a lower cost. The good news is the consumer media has finally discovered the value of store brands, and as a result everyone's talking about how those brands can benefit today's consumers—whether those consumers are cash-strapped or not.

As a result, your shoppers are now looking for these budget-enhancing, wholesome products. And since they trust your store, they also trust the line of products that carry your IGA name.

So how do you make sure that your shoppers are taking full advantage of your IGA Exclusive Brand line? The first step is making sure your employees know how to talk about your IGA Brand products.

Part of the pricing magic behind private label is we have stripped out the big brand advertising costs. It's a great way to lower the costs of the products, but at the same time, it does mean that your shoppers may have more questions about your name brand products than they do about national brands.

A new online course from the IGA Coca-Cola Institute titled IGA Exclusive Brands I is designed to help your employees better understand your IGA Exclusive Brand line, and give them the information and background they need to communicate its benefits to your shoppers.

Don't leave it to chance—make sure all your associates develop the ability to sell IGA every day. Visit the IGA Coca-Cola Institute website for more information and to enroll employees in this new course.

Thanks,

Wayne Altschul