Making October a Month of Great Sales with IGA Days!

 August 6, 2012 

Progressive IGA retailers know that merchandising is the key to getting full benefit and profit potential from the IGA Exclusive Brand line, and merchandising is made easy this fall with the return of IGA Days!

During the month-long IGA Days promotion (October 1-31), IGA retailers will again work with their Licensed Distribution Centers to decide which IGA Exclusive Brand items they will promote and at what price. Add to that flexible product promotion a national sweepstakes, great-looking POP, merchandising and promotion ideas, and selling incentives, and this fall sales event gives IGA retailers everything they need to turn a spotlight on their IGA Exclusive Brand line and build IGA Brand loyalty among their shoppers.

The event will be here before you know it, so stay tuned for more information and "Best Practices" Perspectives highlighting how IGA's creative independent retailers are bringing this event to life in their communities.

Looking forward to sharing more soon!

Thank you,

Heidi Huff

IGA Retailers: Visit the Alliance site for all your IGA Days resources.