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DG Graphics and IGA...Helping You Tell Your IGA Story

Author: David Marti

The Independent View

Dave Marti

DG Graphics and IGA...Helping You Tell Your IGA Story  

 October 5, 2012 

 

How do you tell the Hometown Proud IGA story that sets you apart from the competition and demonstrates your commitment to your community? No doubt there are many ways, including through the actions of your thoughtful, well-trained employees, your innovative and engaging digital media platform, and your participation in community-focused events and fundraising. But what about IGA's well-designed point of purchase (POP) materials? If you're not taking advantage of POP materials to remind shoppers day-in and day-out your store is the hometown proud supermarket of choice, you're missing out on a very important marketing resource.

DG Graphics offers you a large variety of POP related to IGA programs, from signage highlighting your IGA Exclusive Brand product line, to IGA Promise kits that communicate your store's true point of difference, to vibrant materials for your core marketing events.

And here's some great news: There's still time to get your POP for the events going on in your store right now. For the month of October, we have IGA Days kits advertising savings on your IGA Exclusive Brand products. Add to that IGA Family Friends and Food POP promoting the last trimester event and sweepstakes, and you're set from now until the end of the year!

Log on to the Alliance site to learn more about both the IGA Days and the Family, Friends and Food packages, and be sure to visit our IGA-specific website to learn more about the other marketing resources offered by DG Graphics, your Red Oval branding partner!

Thanks,

Dave Marti