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Promoting the Power of IGA Brand with IGA Days!

Author: Heidi Huff

The Independent View

Heidi Huff 2012

Promoting the Power of IGA Brand with IGA Days!  

 October 8, 2012 

 

Just one week into our second annual IGA Days, and already we're hearing great things about retailers using the event to promote the power of their IGA Exclusive Brand products! If you haven't taken the opportunity to build IGA Days displays featuring your specially priced IGA products, now's the time to do so. Even the simplest display can make a big impact on sales. Just take a look at some of the display tactics being used in IGA stores right now.

IGA DAYS 2012 GIF

And don't forget to spread the word to your shoppers about the IGA Days consumer sweepstakes. From October 1st through the 31st, IGA shoppers can register on IGA.com or on your own website to win one of a number of exciting national prizes, including:

  • A basket filled with $50 worth of IGA Brand product (200 prizes)

  • IGA groceries for one year in the form of $2,600 worth of IGA gift certificates (2 prizes)

  • A $2,000 Pampered Chef® shopping spree AND IGA groceries for one year in the form of $2,600 worth of IGA gift certificates (1 prize)

We already have more than 1,500 entries, and your promotion of the sweepstakes will help us grow those numbers even higher. Visit the IGA Alliance site for promotional ideas and tools—including recipe cards featuring IGA Brand products and POP graphics for use on your website, your Facebook page and in your weekly ad.

Good selling, and as always, don't hesitate to contact us with any issues or questions.

Thank you,

Heidi Huff

IGA Retailers: There's still time to order professionally-printed IGA Days POP kit. Contact Dave Marti at Red Oval Partner DG Graphics.