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Nestlé and IGA: Committed to Our Customers

Author: Don Dobie

The Independent View

Don Dobie

Nestlé and IGA: Committed to Our Customers  

 October 15, 2012 

 

Nestlé USA is committed to providing quality products that are essential to good living. For well over a century, our commitment to producing food and beverage items that uniquely fulfill people's needs has been the secret ingredient in everything we make. As the world's leading nutrition and health-and-wellness company, our mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night. Take for example our recently developed Better Balance platform. We're extremely excited about this consumer campaign because it provides a strategic direction to guide shoppers along a healthy lifestyle plan.

For more than eight decades IGA has been demonstrating their own customer commitment by enhancing independent retailers' ability to serve shoppers. It is that comparable level of dedication that creates the synergy between our two great companies. At Nestlé we value our strategic Red Oval Partner relationship as an opportunity to get closer to IGA shoppers through IGA's retailers and the programs the Alliance provides.

We look forward to working with IGA in the coming months and years to cement our Red Oval partner bond and increase sales volume across the board. As a long-time dedicated Red Oval representative, I ask that you please contact me if you have any questions about Nestlé USA's relationship with IGA.

Sincerely,

Don Dobiedon

don.dobie@us.nestle.com