Home > Communications > Independent View

McCormick and IGA...Making Halloween a Monster Mash of Color and Flavor

Author: Randy Sullins

The Independent View

McCormick

McCormick and IGA...Making Halloween a Monster Mash of Color and Flavor  

 October 19, 2012 

 

Our passion for flavor...our uniquely collaborative culture...our high quality and healthful spices and flavor...these are the things that allow us to make a difference in the way people create and experience food. Making food more distinctive and enjoyable is what inspires us, and IGA retailers can always count on McCormick for providing products and ideas for every day cooking as well as special occasions.

Take the upcoming Halloween holiday, for example, where McCormick is inspiring fun Halloween Treats. Jack-o-Lantern Orange, Banshee Black, Frankenstein Green: McCormick food colors and extracts are the perfect combination for Halloween—especially when used in recipes developed by the McCormick Kitchens specifically for the season.

McCormick.com is showcasing five Halloween recipes this Halloween season, from Creepy Crawly Cake Truffles that transform orange-flavored cake balls in to edible monsters; to Black Velvet Whoopie Pies featuring Jack-O-Lantern Orange, Frankenstein Green and Electric Purple fillings; to our tantalizing Orange Hocus Pocus Fizz mocktail rimmed with black sugar.

McCormick IGA 2012

Or what about other often overlooked holidays like Valentine's and St. Patrick's Days? McCormick.com offers themed recipes for every seasonal holiday, big or small, and all of them provide the perfect opportunity for you to use your marketing flexibility and creativity to promote McCormick products.

We encourage you to visit www.McCormick.com frequently to view our seasonal recipe ideas, talk to your Licensed Distribution Center about your McCormick product needs, then feature and display McCormick products along with recipe sampling. Remember, it's all about marketing, and as your Red Oval product spice category leader, we're here to help. Please contact me directly if you have any questions about McCormick's seasonal sales builders or any other marketing involving McCormick products.

Here at McCormick we value our long-standing partnership with IGA independent retailers, and we look forward to leveraging our Red Oval partnership to build your sales through the holidays and beyond.

Thank you,

Randy Sullins