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Get Ready for the Holidays with Tools from the IGA Alliance Site

Author: Heidi Huff

The Independent View

Heidi Huff 2012

Get Ready for the Holidays with Tools from the IGA Alliance Site  

 November 13, 2012 

 

Searching for ways to engage your shoppers during the upcoming holiday season? Look no further than the marketing section of your IGA Alliance site, where you'll find a number of resources that can help draw shoppers into your store this holiday season.

First and foremost is the IGA Family, Friends and Food community marketing event, designed to help your shoppers celebrate the season all the way through the end of the year. Visit the Alliance site for event-planning ideas and retailer best practices that will show you how to create holiday-themed activities in your store. And don't forget to promote the Family, Friends, and Food sweepstakes. This year, three lucky IGA shoppers will win prizes of $2012 each as a thank you for shopping IGA in 2012!

Want to dress up your IGALink website for the holidays? While you're on the Alliance site, check out Thanksgiving-themed gliders that you can quickly and easily upload to your IGALink homepage. Also, be sure to visit again in the coming weeks for new additions to the holiday glider portfolio!

And finally, for those of you who purchased the IGA Hometown Holidays consumer magazine, now's the perfect time to begin promoting it in your store—and I don't mean just putting them next to your register! The Alliance site is filled with creative retailer best practices that will get your magazine—and the products featured in it—noticed.

As always, feel free to contact me if you have any marketing-related questions this holiday season. Have a safe and happy Thanksgiving.

Thank you,

Heidi Huff