IGALink: A Year in Review
Author: Jim Walz
|
|
| IGALink: A Year in Review |
|
January 3, 2013
|
| |
IGALink is a young program, but in 2012 we had some big
results! Since our first major milestone—the launch in
July 2011 that gave every IGA USA retailer a web presence
for the first time in IGA's history—IGALink has continued
to drive progress with innovative program additions and accomplishments
that are putting IGA retailers ahead of the game in the digital
world.
Here are our Top 5 milestones of 2012:
1. Building the Brand with National Advertising
The iconic IGA logo, along with individual IGA retailers'
identities, is now being advertised in IGA communities
across the country with millions of impressions in digital
media, the fastest growing media today.
2. Increasing IGA Retailers' Connection with their Shoppers
3,393,833 total page views on IGALink websites in 2012
677,525 total visits to IGALink websites in 2012
47,000 total individual shoppers registered at IGALink
websites in 2012
88,179 individual coupons printed since the launch of
the Coupons.com digital coupon program on June 20, 2012
Nearly 400,000 page views to retailers online circulars
in 2012
3. Leveraging Red Oval Relationships
Red Oval Partners are leveraging their logos and sponsorships
to help IGA retailers build website traffic and shopper
registrations 24/7/365 with sweepstakes, promotions and
online coupons.
676,709 shoppers have entered IGA sweepstakes sponsored
by Red Oval Partners in 2012
4. Saving Retailers More Money
5. Demonstrating tangible results
Every day in 2012, thousands of IGA shoppers connected to
their local IGA using IGALink websites, and those numbers
are set to grow with leaps and bounds in 2013. We appreciate
each and every retailer who has gotten behind this program,
and promise to do our part by bringing you ever-more progressive
digital marketing tools and resources in the coming year.
Thank you for your support, suggestions and feedback.
Regards,
Jim Walz
|