Get Ready for Purina MEGA Events in 2013!
|Get Ready for Purina MEGA Events in 2013!
January 4, 2013
Looking back on 2012, I see many reasons to feel good about
IGA and Nestlé Purina. Despite the country's challenging
economic circumstance, we have done a great job of working
together to get shoppers excited about IGA and to make your
IGA stores the shopping destinations of choice for petcare
And here's more great news: We have even BIGGER plans for
2013! This year Purina and IGA have partnered to bring you
four Purina MEGA events—all with a distinctive IGA look.
What is a Purina MEGA event and how does it work? It's an
integrated campaign that leverages the emotional bond shoppers
have with their pets. In short, these events are designed
to resonate with the category's most valuable shoppers—the
highly involved pet owner.
In 2013 we will feature quarterly, national events with multiple
brand support. We will work with IGA and its retailers, using
displays, online coupons, and IGA print and digital media
to communicate event details and themes, and ensure shoppers
are excited about each event.
Our first event begins on January 22, when we take last year's
successful free product coupon instant-win game to
the next level. Instead of a chance to win one free prize,
in 2013 consumers can win a pair of strategically coupled
coupons, such as Beneful dog food and Beneful snacks,
or wet and dry dog/cat food combinations.
Here's how it will work:
Consumers visit PureLoveForPets.com through IGA.com
and IGALink retailer websites to register for a chance to
play the instant win game online. Consumers will play an
online match game to see if they've won two great
free product coupons from Purina. Also new this year: shoppers
can now win twice during the promotion instead of
We look forward to this and all the other exciting events
throughout the year. Please visit your IGA Alliance site for resources to enhance your IGA shopper
experience and help you promote your first event, and please
don't hesitate to contact me if you have any questions about
this or any other Purina promotion.
Yours in superior retailing,