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Le Roy IGA Cooks Up a Big Donation to WWP

Author: Dawn Pruett
October 3, 2013

A message to the Alliance from...
Dawn Pruett
General Manager
Le Roy IGA
Le Roy, IL
LDC: SUPERVALU Champaign Division


IGA retailers joined forces this summer with Wounded Warrior Project® (WWP) for the third annual IGA cause marketing opportunity to raise money and awareness for our nation's wounded service members. Today, Le Roy IGA's Dawn Pruett shares how her store raised additional funds for WWP.

My father and father-in-law are both Purple Heart veterans, and both had a really hard time finding jobs when they came home from war. What was a common problem all those years ago is still a common problem now, so I really like that WWP is there to help, and also that we can do our part through IGA.

Last year we decided we wanted to do more for the cause on top of selling IGA Brand products, so we planned a military-themed cookout at the store to raise extra funds. The only problem was I had no idea that it would take so much time to arrange, and we were turned down when I tried to get military service vehicles for our event. In the end we had a nice community get together, and we were able to raise around $785. It wasn't bad, but it certainly wasn't as much as I wanted.

Well this year, I was determined to be ready. In early spring I talked with our local American Legion and did some research online, and I found that we have an Illinois Fallen Heroes Traveling Memorial Wall with pictures of soldiers in our state that were killed in war since 2001. With just a few phone calls I had the wall booked for our event.

Le Roy IGA WWP

On the day of our event about 50 patriot guard members on motorcycles escorted the wall into our store parking lot. We had a steady stream of people at the store for the next four hours viewing the wall, and we sold rib eye and pork loin sandwiches and IGA Brand WWP water to the crowd. All of our food was donated and we chipped in the water, so in the end we were able to raise more than $1,500 to Wounded Warrior—and that's in addition to the all the IGA WWP Brand products we moved throughout the course of the day!

We spent the day honoring those who have served, showed our shoppers that we care about a cause, and best of all, raised money for WWP! It was a great day for our store and our community.

Thanks,

Dawn Pruett