October 18, 2013
A message to IGA retailers from:
How do you tell the Hometown Proud IGA story that sets you
apart from the competition and demonstrates your commitment to your community?
No doubt there are many ways, including through the actions of your thoughtful,
well-trained employees, your innovative and engaging digital media platform,
and your participation in community-focused events and fundraising.
what about IGA's well-designed point of purchase (POP) materials? If you're
not taking advantage of POP materials to remind shoppers day-in and day-out
that your store is the hometown proud supermarket of choice, you're missing
out on a very important marketing resource.
Red Oval Partner DG
Graphics offers you a large variety of POP related to IGA programs, from
signage highlighting your IGA Exclusive Brand's product line, to IGA Promise
kits that communicate your store's true point of difference, to vibrant
materials for the annual marketing events that open up opportunities for you
to connect with customers.
In 2014, DG Graphics will once again be
offering banners, window signs, stanchion posters and ceiling danglers to help
create excitement and freshen up your store during all your core events,
• IGA Hometown Healthy Challenge (January—April)
Hometown Fest (May—August)
• IGA Wounded Warrior Project (Memorial
• IGA Family Friends & Food (September—December)
• IGA Days (October)
Remember, having fresh signage communicating the
IGA brand messages is critical to keeping the IGA top of mind and relevant to
your customers, and now's the time to start developing next year's marketing
plan. Feel free to contact me about all your POP needs for the coming
Let's work together to make 2014 the year to focus on building the
IGA brand in your store and in your community!
IGA Retailers: Cost for all programs in 2014 is $59 per kit (same as
last year), or $295 for the full year of promotional décor. Download the fax-back enrollment form, or contact DG
Graphics' Dave Marti at (860)286-9997 or firstname.lastname@example.org.