Will an IGA Chef Win the Supermarket Chef Showdown?
October 21, 2013
message to IGA retailers from...
Phil Lempert, known as The Supermarket Guru®, is an expert
analyst on consumer behavior, marketing trends, new products and the changing
retail landscape. Today Lempert shares information about the 2014 FMI
Supermarket Chef Showdown and the upcoming deadline for entries.
would it be if an IGA member's supermarket chef won the 2014 FMI Supermarket
Part recipe contest, part culinary competition, the
FMI Supermarket Chef Showdown is an opportunity to have your IGA supermarket
chef pit their culinary know-how and skills against other retail chefs in the
industry and take part in media coverage that will set the stage for your IGA to
shine. Take a look at last year's grand prize winner, Keoni
Chang, corporate chef and director of Prepared Foods at Foodland
Supermarkets in Hawaii, and how they used his win to showcase their store in the
media and in-store.
The event takes place live in front of celebrity
judges in a special kitchen stadium created in the center of the convention
floor at FMI Connect on June 11, 2014 at McCormick Place in Chicago, and I am
honored to emcee the Showdown.
The deadline for entries is soon—November
15—and with more categories this year, there is more opportunity to win.
Supermarket chefs can enter their recipes online at www.SupermarketChefShowdown.com in
up to five categories including: Healthy Meals, Family Meals, Ethnic Meals,
Dessert and Side-Dishes/Mini Meals/Snacks. All recipes must use at least three
eligible ingredients and take 20 minutes or less to prepare (not including
baking or cooling time).
There's no cost to enter and the top-25
finalists will compete live with all travel and meal expenses provided. Prizes
this year include an all-expense-paid trip for two to Mardi Gras 2015, an
all-expense-paid trip to California to participate in the olive harvest, cash,
food-centric awards, and more. Learn more about the competition and submit
recipes at the Supermarket
Chef Showdown website.
America's shoppers want the best and tastiest
prepared foods and recipes to make at home; this is our opportunity to showcase
IGA and show how America's Hometown Proud store does it best! Enter today!