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Getting Social with the IGA Purina Pet Photo Contest

Author: Megan Tracy
Mehan TracyApril 24, 2014

A message to IGA retailers from...
Megan Tracy
Marketing Specialist 
IGA, USA


National Pet Month is right around the corner and that means so is our third annual IGA-Purina Picture PAWfect ComPETition! Offering up six grand prizes of Purina pet food for a year, your 2014 Purina pet photo contest is already tailored-made for feel-good engagement from IGA shoppers, but this year we're going to take it a step further by giving you resources to help you reach out to your IGA shoppers on Facebook and Twitter.

When you consider that Facebook refers more than one-fifth (21.3%) of all traffic to the average website, it seems like a no-brainer to advertise your brand on the social networking site (source: Shareaholic). But figuring out the right message isn't always easy. That's why for this IGA pet photo contest, we've prepared ready-to-post Facebook and/or Twitter copy available on the IGA Alliance site.

Additionally, we've built in ways for your shoppers to help spread the word on Facebook. For example, when a shopper visits the pet photo contest microsite, they'll see a Facebook feed on the side panel. There they can see which of their friends have liked the page, and easily "share" the page with the click of a button. Retailers, that goes for you too! Be sure to share the event page with your friends and followers!

2014 Purina pet contest microsite

Pet lovers are a passionate demographic, so with just a little social media engagement there's no doubt this program has the potential to make a big impact in traffic for your store and visibility for your IGA brand.

Log on to the Alliance site to get ready for the fun heading our way this May with the IGA-Purina Picture PAWfect ComPETition!

Thanks,
Megan Tracy

IGA Retailers: Look for a follow-up eNews today with more instructions on how to post Alliance Site content to your social media accounts.