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Planning a Great WWP Event!

Author: Heidi Huff
Heidi Huff 2012May 13, 2014

A message to IGA Retailers from...
Heidi Huff 
Director of Marketing 
IGA USA


Memorial Day—and the start of IGA's Wounded Warrior Project® (WWP) cause marketing program—will be here before you know it, but since the program runs all summer long (Memorial Day through Labor Day) you still have plenty of time to plan great events and marketing activities in support of WWP's mission to empower our nation's injured service members.

If you're looking for a way to kick-off your WWP event, look no further than the Alliance site. There you'll find the tools and resources you need to get the word out about your participation in this year's WWP program. But perhaps the best resource when planning a WWP event is the best practices from retailers just like you who have hosted successful events and marketing activities in the past.

Mahomet IGA hosted an event with visits from the local Patriot Guard and Gold Star Mothers groups, a U.S. Senator and Congressman, and a Blackhawk helicopter.

Rushford IGA built a WWP-themed parade float that was featured in more than six parades throughout the course of the summer.

Bailey's IGA gave new meaning to "eye-catching display" by backing a 1940's era Army Jeep in through the front doors and surrounding it with a wall of Wounded Warrior Project IGA water and signage.

Susanville Supermarket IGA hosted a Wounded Warrior-themed KidsFest event where they worked with Red Oval partners to help generate excitement, raffling off Giants tickets to raise money for WWP and getting the Oscar Mayer Wiener Mobile for the day.

And this is only the beginning. Visit the Alliance site to see other examples of retailers' successful events and marketing activities around this great program. And remember, be sure to share the details of your event with us so you too can be featured on the Alliance site and in upcoming Best Practices Perspectives in The Independent View.

As always, feel free to contact me if you need more information.

Thank you,
Heidi Huff