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Congratulating Our 'Big Brands, Big Displays' P&G Display Contest Winners!

Author: John Casey
June 23, 2014

A message to the Alliance from...
John Casey 
Senior Account Executive and Team Leader
Procter & Gamble Co.


You may recall that earlier this month, Procter & Gamble Co. teamed up with IGA to host our first-ever "Big Brands, Big Displays" display contest in IGA stores, timed to run in conjunction with the P&GbrandSAVER® coupon book that was dropping across the country in most Sunday papers.

The contest, which ran in IGA stores from June 1 through June 14, asked IGA retailers to support scheduled ads with massive "wow" displays that feature P&G's 8 Big Brands (Bounty, Charmin, Pampers, Tide, Gain, Dawn, Pantene and Crest) that tie into the P&GbrandSAVER® coupons that shoppers would be redeeming.

To all the IGA retailers that participated in this IGA and P&G "Big Brands, Big Displays" event, all I can say is WOW! The in- store execution behind our first event together was simply outstanding! We received 28 unique store submissions of EXCELLENT displays across a multitude of P&G items and brands. I'd like to offer a loud THANK YOU on behalf of P&G for your tremendous support behind this event and I'm excited about a future together partnering on more events with IGA's great group of retailers!

So, now without further ado, it's time to "Show You the Money!" We evaluated each of the submissions for size (taking into consideration the size of the submitting store) and creativity.

1st Place: $2000 – Red Front Supermarket, Harrisonburg, VA 
2nd Place: $1500 – Mick-or-Mack IGA, New Castle, VA 
3rd Place: $1000 – Priceless IGA, Houchens Industries, Old Hickory, TN
4th Place: $1000 – Diamond Food Market IGA, Van Alstyne, TX
5th Place: $1000 – Buehler's IGA, Houchens Industries, Darmstadt, IN 

P&G display contest winners

And in the end, there were a few more great submissions that we thought at least deserved a shout-out for the hard work put into the creation of the displays, so we created an Honorable Mention category for them:

Honorable Mentions:
Village Market IGA, Hannibal, NY
Fairfield IGA, Houchens Industries, Fairfield, IL
Adams IGA Supermarket, Store 498, Monson, MA

Congratulations on an incredibly successful first event together! We are looking forward to more events in the future building our businesses together! Great selling!

Best Wishes,
John Casey