Custom-Built IGA Chopper Creates KidsFest Crowds
June 26, 2014
A message to the Alliance from...
Lake Region IGA
LDC: Bozzuto's, Inc.
IGA's second community marketing event of the year, IGA Hometown Fest, is going on now through August. IGA stores across the country are taking part in this summertime event by honoring hometown heroes, planning activities for local kids, and hosting carnivals to celebrate their community. Today, Irene Marks of Lake Region IGA shares how her store participated by holding its annual IGA KidsFest event.
Giving back is at the core of everything we do at Lake Region IGA and that's why events like our annual KidsFest are so important. We plan activities that bring everyone together in a fun and exciting way, we raise money for the community, then that money is distributed to people and organizations in need through the Lake Region IGA Community Dock Foundation that owner Jim Shook created. It's a wonderful system—the only challenge we face is topping our events from year to year!
Last year's KidsFest raised over $9,000, so we knew right away we had to do something really creative if we were going to beat that number. Since a KidsFest carnival, classic car show and motorcycle ride have become standard every year, Jim wanted to add something new that would complement those elements. He came up with the great idea to unveil an IGA-branded motorcycle that we would raffle off throughout the rest of the year. Then he upped the ante even more by purchasing the bike from Las Vegas-based custom chopper and hot rod dealer Count's Kustoms, home of the History Channel's reality television show.
On the day of our KidsFest event, 178 motorcycles gathered in our parking lot to prepare for the 81-mile Hometown Proud Ride along the Delaware River, and more than 100 cars were entered in the Classic Car Show. The fun-packed day also included a KidsFest carnival where there were games, a bounce house, dunk tank and laser tag.
The highlight of the day, however, was undoubtedly the unveiling of the 2014 Count's Kustoms IGA Chopper by celebrity guests, Shannon Aikau, lead builder, and Samantha Frontiera, lead project manager, from Count's Kustoms.
Between the admission charge, money raised from participation in the Hometown Proud Ride and Classic Car Show, and raffle tickets sold for the motorcycle and KidsFest prizes, this year's KidsFest raised over $11,000 for the Community Dock Foundation, which will go to local emergency medical services and families in need. Needless to say, it was the best KidsFest we've ever had!
IGA Alliance Members: There's still time to enter to win Lake Region IGA's IGA-branded motorcycle before it is given away on Dec. 24, 2014. Tickets are $20 a ticket or 6 for $100, with only 3,000 tickets available. Please contact 570-226-6000 for more information.