Home > Communications

IGA PARTICIPATES IN USDA’S "What’s on MyPlate?” Day

Author: IGA News

(Chicago, IL) – IGA today announced that it is teaming up with the USDA to make March 8, 2012 “What’s on MyPlate?” Day. The event is designed to heighten awareness of the importance of choosing healthy foods that reflect the latest recommendations in the 2010 Dietary Guidelines for Americans and highlight the message behind the new MyPlate food icon.

The MyPlate icon, unveiled by the USDA last summer, is the fresh, new USDA food graphic replacing MyPyramid, and designed to be a visual cue to remind consumers to make healthful food choices. It supports the 2010 Dietary Guidelines for Americans, features the five food groups (fruits, vegetables, grains, protein, and dairy), and points users to ChooseMyPlate.gov to learn about and apply the Guidelines for themselves.

The goal of “What’s on MyPlate?” Day is to create nationwide attention by using the outreach strength of digital and social networks such as blogs, Twitter, LinkedIn, Facebook and IGA retailer websites and email to promote MyPlate and its related resources, such as the ChooseMyPlate.gov website and SuperTracker, an online nutrition and activity planner. These resources empower consumers with the how-to’s to build healthier plates.

As part of this effort, IGAand the USDA Nutrition Communicators Network are urging consumers to put MyPlate into action by taking a photo of their healthful plates to share on Twitter with the hash-tag #MyPlate. IGAand the USDA believe people can be inspired by seeing where and when consumers think about healthy eating. Shoppers can also snap a photograph of a MyPlate-style breakfast, lunch or dinner to share with the USDA Flickr Photo Group at http://www.flickr.com/groups/choosemyplate.

Those interested in becoming involved can sign up as a Community or National Strategic Partner by clicking on Partnering Program at ChooseMyPlate.gov, or follow USDA MyPlate on Twitter @MyPlate.

The Independent Grocers Alliance (IGA) is the world’s largest voluntary supermarket network with aggregate worldwide retail sales of more than $31 billion per year. The Alliance includes nearly 5,000 Hometown Proud IGA independent supermarkets worldwide, supported by 36 distribution centers and more than 55 major manufacturers, vendors and suppliers encompassing everything from grocery to equipment items. IGA has operations in 46 of the United States and more than 30 countries, commonwealths and territories on all six inhabited continents.