IGA Donates $290,000 to Wounded Warrior Project
February 25, 2014
(Chicago, IL) IGA today announced a donation of $290,000 to Wounded Warrior Project® (WWP) as a result of the third annual IGA Exclusive Brand national marketing initiative that ran in participating IGA stores from Memorial Day weekend through Labor Day weekend of 2013. During the promotional period in 2013, IGA donated a portion of the proceeds from the sale of IGA Exclusive Brand water, hotdog and hamburger buns and ice cream featuring specially marked WWP packaging, resulting in more than $198,000 of the donation.
IGA partnered with Kraft Foods Group through extraordinary merchandising support on beverage mix displays featuring MiO, Crystal Light and Kool Aid Liquid Water Enhancers in IGA stores during the promotional period, raising an additional $50,000. New this year, IGA also partnered with Kraft Jet-Puffed Marshmallows, Hershey and Nabisco to utilize their Smore’s display module during the promotional period raising an additional $10,000 per company for a total of $30,000. Add to that $12,000 raised by IGA retailers’ own fundraising efforts and the IGA WWP Golf Tournament held in the summer of 2013, and that brings the grand total to $290,000, which is a $25,000 increase over the donation made in 2012. To date, IGA has donated $675,000 to WWP over the course of the last three years.
In 2013, IGA retailers promoted the WWP initiative in their stores in a number of ways, including creating innovative in-store displays, matching donations, and hosting community events honoring injured service members.
“Once again, we were amazed at the outpouring of support our independent IGA retailers gave this Wounded Warrior Project event,” Dave Bennett, IGA senior vice president of Procurement & Exclusive Brands, said. “All across the country we saw IGA retailers participating by not only selling IGA exclusive brand water and other sponsor products, but also by getting their entire communities involved to back the important mission of Wounded Warrior Project. We’re extremely proud of our IGA retailers for embracing this initiative so enthusiastically for the third year in a row, and very pleased that by working with Kraft, Nabisco and Hershey we were able to donate much needed funds to help our nation’s wounded service members.”
Kraft Foods Group, a longtime IGA Red Oval Family member, is one of a number of key CPG companies that partners with IGA throughout the year to provide marketing resources and opportunities to IGA’s independent retailers.
Mike Ridenour, Customer Vice President of Kraft Foods Group said that his company was proud to be involved in a campaign that enabled IGA’s independent retailers and IGA shoppers to join together to support a worthy national cause.
According to WWP, more than 51,000 service members have been injured in the recent military conflicts. In addition to the physical wounds, it is estimated as many as 400,000 service members live with the invisible wounds of war including combat-related stress, major depression, and post-traumatic stress disorder (PTSD). Another 320,000 are believed to have experienced a traumatic brain injury while on deployment.
Tens of thousands of injured veterans and caregivers receive support each year through WWP’s 19 diverse programs and services that are uniquely structured to nurture the mind and body, and encourage economic empowerment and engagement.
IGA is the world’s largest voluntary supermarket network with aggregate worldwide retail sales of more than $33 billion per year. The Alliance includes nearly 5,000 Hometown Proud Supermarkets worldwide, supported by 36 distribution centers and more than 55 major manufacturers, vendors and suppliers encompassing everything from grocery to equipment items. IGA has operations in 46 of the United States and more than 30 countries, commonwealths and territories. For more information about IGA, visit the IGA consumer website at www.iga.com, or the business site at www.becomeiga.com.
About Wounded Warrior Project®
Wounded Warrior Project® is recognizing its ten-year anniversary, reflecting on a decade of service and reaffirming its commitment to serving Wounded Warriors for their lifetime. The mission of Wounded Warrior Project® (WWP) is to honor and empower Wounded Warriors. WWP’s purpose is to raise awareness and to enlist the public’s aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, Florida. To get involved and learn more, visit woundedwarriorproject.org.
About Kraft Foods Group
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. The company has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Philadelphia, Planters, Velveeta, Capri Sun, Lunchables and JELL-O. Kraft’s 23,000 employees in the United States and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.
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