IGA Designates MMI to Assist With Private Brand Program - 09/12/08

Author: Joni D. Grulke / IGA News

Fort Worth, TX - IGA, the world’s largest voluntary supermarket network, is pleased to announce a partnership with Red Oval Family member Marketing Management, Inc. (MMI) to focus on the growth and further development of the IGA Private Brand program.

IGA is excited to begin working with Marketing Management, Inc. to utilize ProductMaster, a product lifecycle management system, as a means to assist IGA in managing its private label product information and projects. ProductMaster allows retailers to collaborate with their suppliers on product specifications, quality assurance audits and specifications compliance, as well as facilitating processes like product introduction and label design.

IGA and MMI will be expanding their current quality assurance relationship with the addition of QA retail audits and sensory testing. MMI has currently been managing quality assurance and consumer response for IGA. The two companies will also be enhancing their current relationship with Inventory and Category Management as well as consolidating IGA’s entire WIC program.

MMI is committed to driving profitable sales for IGA's private brand program through category management processes, product sourcing, brand marketing and strict adherence to disciplined quality assurance processes.

“We are very excited about this partnership and look forward to continued success for IGA and its retailers,” MMI Business Development Manager Cathy Allen said.

About MMI Store Brands:
MMI is one of the leading store brand marketing companies in the world. Based in Fort Worth, Texas, MMI provides concept-to-consumer marketing services, and represents suppliers of private label products for every department of a store, from health & beauty care to perishables.

About IGA
IGA is the world's largest voluntary supermarket network with aggregate worldwide retail sales of more than $21 billion per year. The Alliance includes nearly 4,000 Hometown Proud Supermarkets worldwide, supported by 36 distribution companies and more than 55 major manufacturers, vendors and suppliers encompassing everything from grocery to equipment items. IGA has operations in 46 of the United States and more than 40 countries, commonwealths and territories on all six inhabited continents.

MMI Contact Joni D. Grulke
Resource Manager
MMI Store Brands
800-433-2004