IGA Performance Insights
IGA-Specific Program Leveraging Combined Sales Volume to Increase Individual Store Sales
The IGA Performance Insights marketing program organizes IGA independent retailers as a single marketing entity, leveraging their combined sales volume to increase individual store sales.
The process is simple:
- IGA USA develops coupon-based shopper engagement opportunities (called IGA Hometown Proud Offers) with IGA Red Oval partners, an alliance of the industry’s premier food manufacturers.
- Participating IGA retailers promote (using digital and print promotional materials) to shoppers a different IGA Hometown Proud Offer at their store each month.
- Sales are tracked and aggregated store transaction data of each IGA Hometown Proud Offer is reported to Red Oval Partners.
- Participating IGA retailers are reimbursed for their individual performance by IGA.
IGA partners with marketing analytics experts reach│influence to coordinate the assembly of store transaction data. The company assists participating retailers in transmission of all transaction data into a secure database through the use of a standard file transfer protocol. As this data synchronization uses existing point-of-sale capabilities, there is no additional hardware or software required. This transaction data is then provided to product manufacturers for quick and accurate settlement of their IGA exclusive offers.
If you are a retailer interested in participating in IGA Performance Insights, visit the Performance Insights website to register today!