IGA Wounded Warrior Project
This Memorial Day through Labor Day IGA will donate $200,000 to Wounded Warrior Project®.
IGA has joined forces with Wounded Warrior Project® (WWP) in its third annual IGA Exclusive Brand donation initiative. During this national campaign—running in participating IGA stores from Memorial Day Weekend (May 27) through Labor Day weekend (Sept. 3)—a number of WWP co-branded IGA Exclusive Brand products will be available for purchase in participating IGA stores. By fall of this year, IGA plans to donate up to $200,000 to WWP.
For 2013, IGA will again make available specially marked cases of WWP-branded IGA bottled spring and drinking water, as well as WWP-branded IGA hotdog and hamburger buns. New for 2013, IGA has also added WWP-branded IGA ice cream.
As in years past, IGA Red Oval Partner Kraft Foods Group will be joining in with a contribution from displays placed in IGA stores. Kraft featured beverage enhancers include MiO, Crystal Light and Kool-Aid, and new through a partnership with Hershey and Nabisco, IGA retailers will also be offered S'mores shippers.
Click here to read the press release.
In the summer of 2012, IGA retailers across the country showed their support for a good cause by participating in the second annual IGA Exclusive Brands Wounded Warrior Project promotional campaign.
From Memorial Day weekend through Labor Day, IGA donated a portion of the proceeds from the sale of IGA water, hotdog and hamburger buns featuring specially marked WWP packaging, resulting in more than $171,000 of the donation. But that’s not even the whole story. IGA Red Oval Partner Kraft Foods also got involved, sweetening the deal by contributing an additional $50,000 earned from the positioning of Kraft beverage enhancer displays in IGA stores during the promotional period. Add to that another $45,000 from IGA retailers’ own fundraising and the IGA WWP Golf Tournament, and that brings the total to over $265,000!
IGA Retailer Support
IGA retailers across the country went above and beyond to get the word out about Wounded Warrior Project’s mission to provide programs and services that put wounded warriors on the road to healing.
Click here to learn more about retailer support.