IGA KIDSFEST 2003 MARKETING EVENT PRODUCES RECORD RESULTS

CHICAGO, IL - IGA announced today IGA KidsFest 2003—the national summer marketing event held July 26-August 9—produced record results for IGA Retailers. This year marked the fifth annual IGA KidsFest, a child themed marketing event during which retailers feature sales on KidsFest sponsor products and host safety focused carnival days.

“KidsFest has traditionally been a favorite marketing event for IGA Retailers, however this year was by far our most successful to date,” said Zorona Chapman, IGA marketing events coordinator. “Not only did we have exceptional participation from Retailers across the country, we had record sales results.”

KidsFest 2003 ACNeilsen rated results:
IGA KidsFest 2003 produced total sales of $3,081,010. The incremental sales over baseline totaled $1,054,198—a 52 percent lift that is 12.2 percent higher than last year’s successful lift of 39.8 percent.

“Our focus at IGA is not to create more supermarkets, but to create community centers that serve with a Hometown Proud focus,” Dr. Thomas Haggai, president and CEO of IGA said. “It was that mentality, and our retailers’ dedication to their Hometown Kids, that was the spark behind KidsFest. Now five years later this marketing event is not only still going strong, but rapidly gaining in popularity. IGA KidsFest has become a highly anticipated summer event in IGA communities around the country.”

IGA, the only global supermarketer based in the United States, is the world’s largest voluntary supermarket network with aggregate worldwide retail sales of more than $21 billion per year. The Alliance includes more than 4,000 Hometown Proud Supermarkets worldwide, supported by 36 distribution companies and more the 55 major manufacturers, vendors and suppliers encompassing everything from grocery to equipment items. IGA ranks in the top 10 in world food supermarketing. IGA has operations in 48 of the United States and more than 40 countries, commonwealths and territories on all six inhabited continents.