IGA PARTNERS WITH IDT ENTERTAINMENT AND 20TH CENTURY FOX TO PROMOTE FEATURE LENGTH ANIMATED MOVIE

“Everyone’s Hero” Plays a Starring Role in IGA KidsFest Marketing Event

CHICAGO, IL - IGA today announced it has partnered with IDT Entertainment and 20 th Century Fox to promote the feature-length animated movie, “Everyone’s Hero,” during the national IGA KidsFest marketing event held in participating stores July 23- August 6, 2006.

According to IDT Entertainment, “Everyone’s Hero” is a heartwarming comedy-adventure, telling the story of a young boy's thousand-mile journey to help Babe Ruth and the New York Yankees win the World Series. The project's theme of perseverance against all odds was inspired by the film's originating director and executive producer, Christopher Reeve.

To promote the movie, 20 th Century Fox and IDT Entertainment have added 10 prizes to the annual IGA KidsFest Treasure Hunt Game prize package.

The Treasure Hunt Game, which features simple multiple choice questions designed to familiarize children with their local Hometown Proud IGA Supermarket, will direct children to sale-priced sponsor items from famous name brands, including: ConAgra Foods, The Coca-Cola Company, Georgia-Pacific Corporation, Kraft Foods, Nabisco Biscuit Company, Nestlé Purina PetCare Company, Nestlé USA, The J.M. Smucker Company and Unilever.

Participating children may then turn in their game cards to be eligible to win via random drawing one of 10 national ticket packages, each of which includes four tickets to the winner’s hometown ballpark (up to $50 per ticket) and $150 for gas, parking and food.

“The IGA marketing team is continually looking to improve our current marketing events and we believe “Everyone’s Hero” is a perfect fit with KidsFest,” IGA Marketing Events Coordinator Zorona Nance said. “We’re proud to have the IGA name associated with Christopher Reeve’s last project, a story of courage and perseverance that our IGA Hometown Proud kids will undoubtedly respect and enjoy.”

“We are thrilled with the IGA partnership and know that it will be very effective in generating awareness for ‘Everyone’s Hero,’” IDT Entertainment Vice President of Brand Marketing Howard Nelson said. “IGA represents a great opportunity for us to reach consumers in Middle America with this heartwarming film.”

“Everyone’s Hero” will be distributed by 20th Century Fox and released September 15, 2006. The movie features the voices of Jake T. Austin, Richard Kind, Dana Reeve, Joe Torre, Brian Dennehy, William H. Macy, Rob Reiner, Robert Wagner, Whoopi Goldberg, Mandy Patinkin, and Raven Symone.

IGA is the world’s largest voluntary supermarket network with aggregate worldwide retail sales of more than $19.1 billion per year. The Alliance includes more than 4,000 Hometown Proud Supermarkets worldwide, supported by 52 distribution companies and more than 55 major manufacturers, vendors and suppliers encompassing everything from grocery to equipment items. IGA ranks in the top 10 in world food supermarketing. IGA has operations in 48 of the United States and more than 40 countries, commonwealths and territories on all six inhabited continents. IGA's theme and philosophy, Hometown Proud, dates from its 1930s national radio show, IGA Hometown Hour, reflecting the local roots of IGA independent grocers.