Create an emotional shopper connection as an advocate for causes that matter to today’s consumers.
IGA works with Alliance partners to create shopper connections through shared beliefs such as lifestyle choices, causes and giving back.
IGA Better Choices
IGA Better Choices is an online resource that provides the trusted health and wellness information shoppers are looking for from their Hometown Proud IGA. Backed by IGA Health-and-Wellness Advisor and Dietitian Kim Kirchherr, MS, RDN, LDN, CDE, FAND, IGA Better Choices promotes moderation, a philosophy that’s easy to incorporate into everyday life.
The center of the IGA Better Choices program is the igabetterchoices.com website, where shoppers can learn how to make smart decisions concerning Planning & Shopping, Wellness, Food Safety and even Recipes & How-To’s! In addition to tips from Kim, shoppers have access to a variety of tools from respected and reliable sources, such as the USDA, FDA and CDC. These tips and strategies will help guide shoppers as they make better choices in their IGA stores and in their lifestyles overall.
IGA Hometown Label Savers
IGA Hometown Label Savers is a new 2014 community-based marketing program that encourages community non-profit organizations to collect IGA Exclusive Brand product barcodes in exchange for funding towards organizational needs.