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Cause Marketing   

Create an emotional shopper connection as an advocate for causes that matter to today’s consumers.

IGA works with Alliance partners to create in-store sales events that give you—and your shoppers—the opportunity to support important national causes.

Wounded Warrior Project®

Wounded Warrior Project® (WWP) is a non-profit organization that began as a way to provide tangible support for injured service members and help them on the road to healing, both physically and mentally. It has since grown into an organization that provides over 20 programs for thousands of U.S. soldiers each year. IGA partners with WWP in a summertime IGA Exclusive Brands promotion that gives IGA retailers and shoppers the opportunity to do their part to help in WWP’s mission to honor and empower our nation's Wounded Warriors. Learn More

IGA Hometown Label Savers

IGA Hometown Label Savers is a new 2014 community-based marketing program that encourages community non-profit organizations to collect IGA Exclusive Brand product barcodes in exchange for funding towards organizational needs.
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