Create an emotional shopper connection as an advocate for causes that matter to today’s consumers.
IGA works with Alliance partners to create in-store sales events that give you—and your shoppers—the opportunity to support important national causes.
2013 Cause Marketing Events
IGA Wounded Warrior Project
The Wounded Warrior Project™ (WWP) is a non-profit organization that began as a way to provide tangible support for wounded soldiers and help them on the road to healing, both physically and mentally. It has since grown into an organization that provides over 18 programs for thousands of U.S. soldiers each year. IGA partners with WWP in a summertime IGA Exclusive Brands promotion that gives IGA retailers and shoppers the opportunity to do their part to help in WWP’s mission to honor and empower our nation's wounded service men and women. Learn More
Green Schoolhouse Series
The Green Schoolhouse Series is a unique collaboration bringing together corporations, foundations, school districts, and communities, to build high-performance, environmentally sustainable, Green Schoolhouses in low-income public schools. The Green Schoolhouses are designed for use as classrooms during the day, and as community centers during after school hours. Learn More