IGA Huddle to Fight Hunger
200,000 Meals! That’s how many meals have been donated to those in need thanks to IGA Retailers’ participation in the IGA-specific “Huddle to Fight Hunger” national campaign!
A 200,000 meal donation was made to Feeding America, the nation’s leading hunger relief organization, following the successful completion of the “Huddle to Fight Hunger” football-themed sales event in participating IGA stores in fall of 2010. The program was an extension of Kraft Foods’ national “Huddle to Fight Hunger” campaign, which aims to provide 20 million meals or more to Feeding America and local food banks across the U.S.
For the IGA-specific “Huddle to Fight Hunger” event, Kraft Foods invited fellow IGA Red Oval partners The Coca-Cola Company and Anheuser-Busch, Inc., to join in. The three companies worked with IGA Licensed Distribution Companies and IGA Retailers to place “Huddle to Fight Hunger” displays, event-specific point-of-sale materials, and cross merchandising coupons in participating IGA USA stores (where legal*). For every “Huddle to Fight Hunger” display put in an IGA store, Kraft Foods agreed to make a donation to Feeding America in the name of IGA USA Retailers. In total, IGA USA Retailers’ participation raised the equivalent of 200,000 meals—a significant contribution to this national campaign.
IGA’s Mark Batenic, Kraft Foods’ Regenia Stein and Steve Holdiman and the IGA USA Board present Feeding America’s Nick Blawat with the donation at the IGA USA Winter Board dinner
View the Press Release