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Flora Hometown IGA

Author: Jordan Robey

The Independent View


IGA Retailer Best Practices Perspective


March 31, 2010

With Easter fast approaching, IGA Retailers around the country are gearing up for the holiday with a host of community-focused events. Today, Jordan Robey, assistant store manager of Flora Hometown IGA, shares how he worked with his store team to plan a special Easter celebration for his community.

Last year we held our first annual Flora Hometown IGA Easter Egg Hunt, and even though it was a big success we knew there were things we could do that would make our second annual event bigger and better.

We started by adding some prizes, making sure we were thinking about kids of all ages. We ended up with three "Grand Prizes" based on age groups, which included a Big Wheel tricycle for five and under, a Slip 'n Slide for six to nine year-olds, and an MP3 player for 10 and over.

Once we had the prizes set we got the word out to our community by putting up signage throughout our store and publicizing the event on our large marquee. The best promotion came when we called our local newspaper to see if they would cover the Easter Egg Hunt. They in turn published an article leading up to the event, which got the whole community excited.

When the event rolled around last Saturday we gave out more than 4,000 eggs stuffed with candy, treats and special prizes supplied by us and other local businesses. In fact, the Egg Hunt was so successful that all of the eggs were gone in less than five minutes! Following our Easter Egg Hunt, we held a cookout for the community and the Easter Bunny himself even made an appearance.

 Flora IGA Easter

It was a great event, and we're already excited about next year!


Jordan Robey
Assistant Store Manager
Flora Hometown IGA
Flora, IL
Serviced by: Associated Wholesale Grocers, Inc.