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Are You Ready for IGA's Wounded Warrior Project?

Author: Heidi Huff

The Independent View

Heidi Huff

IGA Marketing Perspective 


 April 18, 2011

Last week Dave Bennett used The Independent View to tell you about some really great summertime opportunities for promoting your IGA Private Brand line, including IGA's first-ever U.S.-based Private Brand cause marketing event—the IGA Wounded Warrior Project (WWP).

Today I wanted to let you know that if you haven't already done so, there's still time for you to sign up to participate in the IGA Wounded Warrior Projectall you need to do is contact your Licensed Distribution Center to order your specially marked IGA Brand bottled water, then feature it in your store from May 27 through Sept. 5. With 10¢ from every case sold in IGA stores across America donated to WWP, we anticipate IGA will have raised and donated up to $100,000 to WWP by fall of this yearall of which will go toward helping wounded service members with everything from healthcare and counseling to family aid and job assistance.

WW Spring Water

And don't forget about the Alliance site resources available to help you get the word out in your community that you're supporting this impactful cause marketing program. Log on today and you will find:

  • Approved messaging you can use to educate your employees and your customers about WWP's mission and goals
  • POP graphics that can be printed for use in your store or dropped into your ad
  • A customizable press release you can send to your local media to drum up publicity for the event

Your participation is vital to making this first IGA Brand cause marketing initiative a success. Please call your LDC today to order your WWP IGA Brand water so that you—and your community—are ready to support our nation's wounded armed services men and women this summer.

As always, feel free to contact me with any questions, and don't forget to share your stories with us. Send us information about your IGA Wounded Warrior Program promotion and you could be featured in The Independent View and on the Alliance site's best practices pages.

Thank you,

Heidi Huff
Manager of Marketing & Retail Programs