Home > Communications > Independent View

IGA and The Clorox Company...Building our Brands Together!

Author: Craig Knies

The Independent View


IGA and The Clorox Company...Building our Brands Together!  

 January 18, 2013 


This year, The Clorox Company is celebrating its 100th anniversary. As we have grown our business over the years, partners such as the IGA Alliance, have played an important part of success. As your new Red Oval partner contact for The Clorox Company, I am looking forward to working with you to leverage the power of the partnership to address the needs of IGA retailers and shoppers.

While our IGA marketing activities for the year are still being planned, I can tell you that we're looking forward to being an active supportive partner in 2013, and to using all of the opportunities available to us to promote our products in your IGA stores. Working together with IGA, its licensed distributors and its retailers, we will develop promotions and education supporting a wide variety of key initiatives. For example, we'll support cold and flu programs through our Clorox Healthcare™, HealthLink®, Aplicare® and Dispatch® cleaning and disinfecting brands. We'll also support every day family mealtime and grilling experiences with products like Glad® bags, wraps and containers, Kingsford® charcoal, Hidden Valley® and KC Masterpiece® dressings and sauces!

And don't forget our mainstay and very first product, Clorox® bleach, which is also celebrating 100 years of being the brand of bleach most trusted to help shoppers create a cleaner, healthier home. As the No. 1 unit selling item and third dollar item in the laundry and laundry additives aisle, Clorox Bleach is a staple in the lives of many of your IGA shoppers, and a sure-fire win for special merchandising opportunities.

To learn more about The Clorox Company or any of our products, please visit us at TheCloroxCompany.com or contact me directly anytime. I'm here to help, and looking forward to working with you in the months to come.


Debra Tracey