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Make Lasting Impressions with the IGA Hometown Holidays Magazine!

Author: Mike McGraw
October 4, 2013

A message to IGA retailers from...
Mike McGraw
ViMax Media

How do you create lasting impressions in a media environment that rarely captures the attention of an audience for more than a second? ViMax's custom-branded magazines are the answer!

Just consider these stats from a shopper survey about a recent ViMax-produced custom magazine:

• 65% of the survey respondents were aware of the magazine

• 37% had at least one copy of the magazine in their home

• 60% rated the magazine as either "outstanding" or "above average"

• 60% of those who had a magazine intend to save it for future reference

• 39% have redeemed at least one coupon and 41% plan to

As you can see, custom-branded magazines are an impactful way to connect with your shoppers. Take your 2013 IGA Hometown Holidays magazine, for example. This custom branded publishing piece is a powerful promotional tool for your store, providing:

• Extended in-home life for your selling message (with a possibility of even greater staying power if a recipe makes into a shopper's beloved recipe collection!)

• Incremental sales through IGA-exclusive coupons from Nestlé USA, The J.M. Smucker Company, Unilever, Mondelez International, and two coupons from IGA Exclusive Brands

• Brand distinction through recipes featuring IGA Exclusive Brand and IGA Red Oval Family products

There's a lot of bang for your buck with the IGA Hometown Holidays magazine, and the good news is that if you haven't already done so, there's still time for you to place your order. The deadline is October 14, so click here to order your IGA Hometown Holidays magazines today!


Mike McGraw