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IGA and Coca-Cola: Building a Bond with Shoppers

Author: Jeff Wunsch
Jeff_Wunsch 2012October 11, 2013

A message to IGA retailers from...
Jeff Wunsch
Director National Retail Sales - IGA USA
The Coca-Cola Company

IGA earlier this summer announced the launch of IGA Performance Insights a new marketing initiative that organizes IGA retailers as a single marketing entity, leveraging their combined sales volume to increase individual store sales. Today, Coca-Cola's Jeff Wunsch shares details about his company's participation in the program.

As IGA's longest running Red Oval partner, The Coca-Cola Company is committed to working with IGA to create opportunities to leverage the strength and power of this Alliance and build our mutual bond with shoppers—and in our mind, there's no better way to create those opportunities than through IGA's new Performance Insights program.

Coke PI ad drop-inThis December, Coca-Cola is proud to ring in holiday sales with a Performance Insights selling event that offers shoppers a "buy $12, save $3" instant discount on our biggest selling items.

The holiday theme of this event, "Bring the Family Together," is a natural fit with IGA families—especially when you pair it with event POP featuring the iconic Coca-Cola polar bears. In fact, we're such firm believers in this program's potential that we're tying in a display contest with over $5,000 in cash prizes (stay tuned to IGA eNews for more details)!

There's no better time than the holidays to use Coca-Cola to drive sales and provide great value to your shoppers, and no better opportunity for us to work together to bring value to the entire Alliance! We're excited to be a part of this great event, and look forward to bringing you and your shoppers a host of other valuable Hometown Proud offers in the New Year.


Jeff Wunsch

IGA Retailers: This high-value Hometown Proud offer is only available to IGA retailers who have signed up for Performance Insights. Click here to sign up at no cost to you!