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Introducing IGA Days: Love the Savings!

Author: Dave Bennett
Dave Bennett 2013November 21, 2013

A message to IGA retailers from...
Dave Bennett 
Senior Vice President 
Procurement & Exclusive Brands 

As you saw earlier this week in The Independent View, the recent IGA Days sweepstakes was a resounding success, drawing in nearly more than 30 percent more shopper registrations than last year's event. And although we're still gathering our preliminary data, it's seems apparent that your creative merchandising of IGA Exclusive Brand products during the month-long selling event paid off too, giving us one of the best selling events we've seen to date, as well.

So as we prepare to enter the New Year, what could be better than preparing for another great IGA Days selling event in 2014? How about preparing for two!

IGA Days: Love the Savings (February 1-15, 2014)

IGA Days: Fall into Savings (October 1-31, 2014)

That's right: In 2014 we're capitalizing on the increasing popularity of your IGA Days selling event by adding a second IGA Days event in the first quarter of 2014. We'll start the New Year off right with IGA Days: Love the Savings, a two-week selling event held from February 1-15—just in time to help your shoppers recover from the holidays with super savings on IGA Exclusive Brand products. At the same time, they can celebrate the upcoming college basketball playoffs with an amazing "Love the Game" sweepstakes package.

With lots of great new Exclusive Brand items now in play, this new IGA Days event couldn't come at a better time to help you increase trial of these new products and make long-term loyal users of your shoppers. It's never too early to start planning, so stay turned to your eNews and the Alliance site to learn more in the coming weeks.

Dave Bennett