Home > Communications > Independent View

Telling Your IGA Story with the 2014 Brand Marketing Toolkit

Author: Heidi Huff
Heidi Huff 2012January 2, 2014

A message to IGA Retailers from...
Heidi Huff
Director of Marketing 

The New Year is here, and that means now's the perfect time to start thinking about how you can put your IGA marketing resources to work all year long. The good news is that in 2014, IGA is bringing you the most impactful Brand Marketing Toolkit we've ever assembled.

Your Toolkit has all the resources you need to connect with shoppers and tell your IGA story in a unique and memorable way that will keep shoppers coming back. Your Toolkit includes:

2014 Marketing Toolkit

Three trimester-based, themed community marketing events (Hometown Healthy Challenge; Hometown Fest; and Family, Friends and Food) that allow you to build customized events that create lasting community connections. 

One cause marketing event (IGA Wounded Warrior Project) that allows you to demonstrate your shared beliefs with a cause that matters to today's shoppers. 

Not one but TWO IGA Brand selling events (a NEW event in February and IGA Days in October) to share your message of value and quality through savings on IGA's Exclusive Brand products, and the new IGA Hometown Label Savers program that helps shoppers earn funds for schools, churches and other charitable organizations simply by saving IGA Exclusive Brand labels! 

Monthly IGA Performance Insights events that deliver IGA-only, high-value shopper offers featuring favorite brands from national CPG companies and IGA!

Visit the Alliance site today to learn more about the resources available to you in 2014, and keep checking back frequently for more, including promotion and execution ideas, in-store POP elements, IGALink online tools, and Red Oval partner support elements—basically everything you need to tell YOUR IGA story in the most impactful way possible.

It's going to be a great year to be IGA! 

Thank you, 
Heidi Huff