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IGA Retailers Win in the NGA Creative Choice Awards! Now Help Them Go All the Way!

Author: Mark Batenic
Mark BatenicJanuary 14, 2014

A message to the Alliance from...
Mark Batenic

Each year The National Grocers Association (NGA) hosts the Creative Choice Awards Contest to honor and recognize the best marketing and merchandising programs in the grocery industry. Winners of the Creative Choice Awards Contest earn respect throughout the industry and receive national recognition during the annual awards reception held in their honor during The NGA Show in Las Vegas.

This year that Creative Choice Awards Reception will be made even better because NGA will be recognizing four IGA winners for their merchandising creativity. That's right. Out of 16 marketing and merchandising categories—and an amazing 350 entries—FOUR of the winners were IGA, including:

Best Fresh Foods Merchandising
"Hog Wild Sale" 
Rock Cave IGA 
Rock Cave, WV

Best Single Manufacturer Event
"Barking Lot Event" 
Royston and Lavonia, GA
Dill's IGA

Best Public Service or Charitable Cause Event
"Wounded Warrior Car Show"
Bellevue, OH 
Hogue's IGA

Best Dairy/Deli/Bakery
"Holiday Cookie Walk" 
Norwalk, OH
Schild's IGA

I can't tell you how proud we are of these four IGA winners, and since IGA and NGA are co-locating this year for the IGA Global Rally and The NGA Event, I expect to see a huge crowd of IGA Alliance members at the Creative Choice Awards Reception cheering our winners on.

But before we get to that reception, we have some work to do. New this year, NGA is determining the Best of Show winner through a combination of online open voting and judges' rankings. That means that we have to vote together to ensure that it's one of our winning IGA retailers who takes home that Best of Show title.

Want to learn more about the winning IGA entries before you vote? Click here to read their nominations and view pictures, then visit the NGA site to vote. You can only vote once in the merchandising category, so make your vote count (and be sure to vote IGA)! The Best of Show winner will be announced at the Creative Choice Awards Reception on Feb. 10 at 5:00 p.m. at the Mirage. We'll see you there!

Mark Batenic

IGA Alliance members: Make plans to join us at the IGA Global Rally. Register today!