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Performance Insights Retailers Saw Promotional Basket Size More than Double in December

Author: Jim Walz
Jim WalzJanuary 15, 2014

A message to the Alliance from...
Jim Walz 
VP, IGA Brand Development 

This past December the Bring the Family Together with IGA and Coca-Cola event rang in the start of the holiday season with a $3 dollar savings from Coca-Cola for every $10 purchase of participating Coca-Cola products.

The results are in and they show that participating shoppers increased average promotional basket size by more than $35.00—more than double the average basket size without the promotion!

Just take a look at this quick performance overview for the Coca-Cola offer:

December PI results

Participating retailers delivered a big WIN for their shoppers, and that means participating IGA retailers are winning as well. The program is FREE for IGA retailers to join and the results prove we're on the right track to deliver ever greater values to our shoppers, building traffic and basket size for IGA retailers, and incremental volume for IGA Licensed Distribution Companies and IGA Red Oval partners.

If you're not one of the more than 400 IGA retailers already benefitting from this program, what are you waiting for? Click here today to sign up at no cost to you!

Jim Walz

Watch the Independent View on Friday to see who won the Performance Insights Coca-Cola Selling Contest!