Help Isom IGA recover from devasting floods
Help Isom IGA recover from devasting floods
Kevin Schild, Schild's IGA
Grafton, OH
Beer & Wine
Department Size: 13,000 SQ FT
Annual Sales: $4.2m
We’ve always had a decent wine selection, but when I took over ownership of the store from my dad I was ready to take things up a level--so we purchased our tasting license. We started offering a weekly wine tasting on Fridays from 3-6 p.m. and in just one week the increase we saw in sales paid for the initial $500 licensure fee. So, when the next holiday season rolled around, we decided to host a larger ticketed event complete with store-made food and vendors to sample a total of 16-20 bottles. This event was so successful that we now host two regular wine events in addition to our weekly tasting. Today, we have tripled our selling space for wine and still see a 20 percent surge in wine sales, equaling more than $9,000 per month.
Fun Social Event
With a variety of wines and food, the events have received great feedback for their good times.
Education
Shoppers get to experience wines that they have never tasted before and learn more about pairing wine with their meals.
Value
Customers receive a 10 percent discount on cases.
Increased Sales
Events are good opportunities to upsell wine and other products across the store.
Makes our Store a Destination
The store has gained a reputation as a knowledgeable wine vendor with a good selection, allowing customers to get their ingredients and wine pairings in one step.
No Upfront Cost
The tickets cover the cost of food and wine. There is no out-of-pocket expense.
Pricing
Selling tickets for $15 per person or $25 per couple allows you to cover the costs and avoid out-of-pocket expenses.
8745 West Higgins Rd. Ste 210
Chicago, IL 60631
Phone: (773) 693-4520
Fax: (773) 693-4533