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title: Catching Up With California's Chang So
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Plus, how a TikTok strategy can help your store target Gen Z; Retail Learning Institute's deli equipment courses; SNAP online survey

| View in browser September 12, 2024 FEATURED STORY A Legacy of Community: Catching Up with Chang So   Since his recognition in 2020 as an IGA USA Retailer of the Year, Chang So has continued to improve his three California stores with décor updates that highlight his community's needs, including local farms and Spanish and English signage. See what else he has been up to in the last four years. RED OVAL ROUNDUP Targeting Gen Z: Why TikTok is a Must-Have Platform for Your Marketing Strategy   Red Oval Partner AR Marketing offers insight into how to reach Gen Z through casual, relatable videos allowing your brand to connect on a new personal level. INSTITUTE INSIGHTS Featured Course: Deli Equipment   With four courses that each focus on an individual component of the deli, the Retail Learning Institute has the tools your team needs to stay safe and productive during this busy season. SURVEY Calling all grocers who are interested in or currently accepting SNAP Online!   The SNAP EBT Modernization Technical Assistance Center (SEMTAC) is working to simplify the SNAP Online application process for grocers like you. Please complete this 5-minute survey to offer your advice. All results are anonymous unless you choose to share contact information. The IGA Minute is a weekly newsletter delivering the IGA news you need. For questions, story ideas, or advertising inquiries, email Jessica Vician.  IGA Inc., 8745 W. Higgins Rd. Ste. 210, Chicago, IL 60631 Unsubscribe Manage preferences |
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