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Shared Beliefs 

Create an emotional shopper connection as an advocate for causes that matter to today’s consumers.

IGA works with Alliance partners to create shopper connections through shared beliefs such as lifestyle choices, causes and giving back. 

For more than 90 years, family owned IGA stores have been giving back and supporting worthy causes. We do it because we want to support and nurture our communities and the people who live in them. We do it because it’s the right thing to do. Most of all, we do it because we care.

Now IGA is furthering its reputation as the grocery brand that lends a hand with a new IGA Cares initiative: We’re joining forces with Partnership for Drug Free-Kids, a national organization with local influence, to provide resources to help families struggling with substance use in your community and across the nation.

In-store fundraising activities and specially marked IGA Exclusive Brand products sales will raise money for this cause, and even more important, raise awareness so families can get the help they need and deserve.

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IGA Better Choices

IGA Better Choices is an online resource that provides the trusted health and wellness information shoppers are looking for from their Hometown Proud IGA. Backed by IGA Health-and-Wellness Advisor and Dietitian Kim Kirchherr, MS, RDN, LDN, CDE, FAND, IGA Better Choices promotes moderation, a philosophy that’s easy to incorporate into everyday life.

The center of the IGA Better Choices program is the website, where shoppers can learn how to make smart decisions concerning Planning & Shopping, Wellness, Food Safety and even Recipes & How-To’s! In addition to tips from Kim, shoppers have access to a variety of tools from respected and reliable sources, such as the USDA, FDA and CDC. These tips and strategies will help guide shoppers as they make better choices in their IGA stores and in their lifestyles overall.
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