Home > Communications > Independent View

Increase Sales with NEW IGA Brand Products!

Author: Dave Bennett

The Independent View

Dave Bennett

Increase Sales with NEW IGA Brand Products!  

 October 10, 2012 


There's no doubt about it: Today's shoppers love variety—especially if it comes along with great value. That's why your IGA Brands team is always looking for new product ideas that will reenergize the IGA Exclusive brand line, promote brand recognition, increase shelf presence, and provide incremental sales to IGA Licensed Distribution Centers and, of course, IGA retailers!

New items can be nothing more than line extensions of current products and categories such as our new higher-quality lunch and dinner napkins, or, they can be totally new in a category where IGA has not had a product offering, like our new IGA water enhancers or our natural sugar substitute.

IGA BRANDS 10 2012

The great news is that these new items and dozens more are available now from many IGA Licensed Distribution Centers (LDC). In fact, there have been over 150 new items developed in the past year alone, and more are in the works even as you read this. Soon you'll be hearing more about things like:

  • IGA Summer Sausage and Sticks, 5 SKUs
  • IGA Hot Pockets, 6 SKUs
  • IGA Frozen Pizza, 4 SKUs
  • IGA Coffee Single Serve, 4 SKUs
  • IGA Frozen Pasta, 3 SKUs

And don't forget, IGA LDCs are adding other new item line extensions all the time! So, get involved with your LDC in supporting new item IGA Exclusive Brand rollouts. It's a great way to have fun with your shoppers while creating incremental sales and margins for your stores.

As always, we look forward to hearing your perspectives on your IGA Exclusive Brand line, so don't hesitate to contact me at any time.


Dave Bennett