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Freson IGA Celebrates the 2010 Winter Olympics

Author: Darryl Jacques

The Independent View


IGA Retailer Perspective


February 01, 2010

This February, the world will look to Vancouver, BC, Canada, as the host of the 2010 Winter Olympics. In preparation for the opening ceremonies, the Olympic Torch is making its way through Canada, passing by many IGA hometowns on its way. Today, Freson IGA Store Manager Darryl Jacques shares how Freson IGA stores pitched-in to help the community experience the Olympic spirit first-hand.

In mid-January the Olympic Torch made its way through our town, passing by all the sites of Drumheller. It was carried along the Taylor Bridge, past the World's Largest Dinosaur, and directly to the Passion Play Site, a venue where the Olympic Torch Relay Celebration was held.

For the employees of the area's two Freson IGA stores, this celebration was made even more special by the part we played in spearheading the event. The Freson IGA stores were chosen by the Olympic Committee as the first point of distribution for tickets to the event. In the first two hours alone we gave out 800 tickets, and the final tally was 2,400. Not bad for a town with a population of 7,500!

Freson IGA also sponsored shuttle busses to and from the Olympic Torch Relay Celebration, providing attendees with a safe and reliable way to take part in the festivities without worrying about parking.

Overall, the event was a huge success, and helping with such an important moment in the history of our community was truly an honor for all of us here at Freson IGA. This community won't soon forget this event or our part in it!


Darryl Jacques
Store Manager
Freson IGA
Drumheller, Alberta