Webinars & Town Hall Meetings

Don’t miss IGA’s first category webinar: Building Pet Care Profit

Think profit in the pet care category is out of reach for you as an independent retailer? Think again. From building excitement with the 9^th annual IGA Purina pet photo contest to sprucing up your pet care assortment, marketing, and merchandising, IGA and Red Oval Partner Nestlé Purina have ideas to take your pet care category from an afterthought to a full-blown pet care destination.

Join us for IGA’s first category webinar, Building Pet Care Profit, where IGA CEO John Ross and Purina Category Team Lead Pat Patterson share how IGA and Purina are working together to help you grab your share of this growing category:

• Get up to date and in the know on shopper behaviors that are making pet care one of the fastest growing categories in the business
• Find out how the right assortment can help you secure increased sales in the category and throughout the store
• Learn tactics that will help you market and merchandise your store as a premium pet care destination
• Hear about upcoming IGA resources that will help you become the pet authority in your community
• Get your questions answered in a live Q&A

What: Building Pet Care Profit category webinar

When: April 23 at 1:00 – 2:00 pm CDT

Where: Your computer! Register here

Past Webinars

IGA Town Hall: Digital Marketing Update

August 16, 2018

In the first half of 2018, John Ross and the IGA Chicago team have been keenly focused on meeting your digital marketing needs. By forging new partnerships, better leveraging existing ones and tapping into the size and scale of IGA to secure national contracts, IGA is now positioned to bring you world-class technology at a fraction of the cost.

Hear John Ross unveil the Digital Marketing Platform that delivers low-cost solutions for everything from social media and bounce-back rewards, to the IGA national ad and digital coupons.

• Hear what’s coming down the pipeline—and fast!
• Get your questions answered by John Ross
• Take part in a special introductory offer available only to Town Hall attendees

Shopper Focused Marketing & Data Driven Decisions on the Path to Purchase

July 18^th, 2018

Looking to learn more about shopper influence, consumer confidence, converting customers, and the innovation driving results happening in independent grocers? Join IGA CEO John Ross tomorrow for Shopper Focused Marketing & Data Driven Decisions on the Path to Purchase—a free, hour-long webinar presented by The Association of Coupon Professionals.

Using excerpts from his book "ZMOT, Zero Moment of Truth", his most recent book "Fire in the Zoo", live examples of innovation from IGA stores, and data analytics, John will explore all points and opportunities on the path to purchase.

The National Digital Ad

April 19^th, 2018

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The Bold New IGA

April 4^th, 2018

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