IGA Webinars & Town Hall Meetings

Upcoming Webinars

Stay tuned for the next IGA Webinar coming your way soon!

Past Webinars

Driving Sales in Natural Foods

Did you know that while center store sales are down, the natural foods category is up 5 percent? Find out how natural products—like Chosen Foods’ avocado oil—can act as a gateway to increased center store sales in this recap of the Driving Sales in Natural Foods webinar with IGA CEO John Ross and Chosen Foods' CEO Gabriel Perez Krieb.

Building Cereal Sales

Looking for more insights to help you increase sales in the cereal aisle? Join us for a deep dive into the cereal category in our upcoming webinar, Building Cereal Aisle Sales, where IGA CEO John Ross and Post Consumer Brands’ Greg Hasper share how IGA and Post are working together to help you grab your share of this important category.

Get up-to-date and in-the-know on shopper behaviors that are revitalizing the cereal aisle
Find out how the right assortment can help you secure increased sales in the category and throughout the store
Learn tactics that will help you market and merchandise your cereal aisle
Get your questions answered in a live Q&A

Building Pet Care Profit

Think profit in the pet care category is out of reach for you as an independent retailer? Think again. From building excitement with the 9^th Annual IGA Purina Pet Photo Contest to sprucing up your pet care assortment, marketing, and merchandising, IGA and Red Oval Partner Nestlé Purina have ideas to take your pet care category from an afterthought to a full-blown pet care destination.

Get up-to-date and in-the-know on shopper behaviors that are making pet care one of the fastest growing categories in the business
Find out how the right assortment can help you secure increased sales in the category and throughout the store
Learn tactics that will help you market and merchandise your store as a premium pet care destination
Hear about upcoming IGA resources that will help you become the pet authority in your community
Get your questions answered in a live Q&A

IGA Town Hall: Digital Marketing Update

August 16, 2018

In the first half of 2018, John Ross and the IGA Chicago team have been keenly focused on meeting your digital marketing needs. By forging new partnerships, better leveraging existing ones and tapping into the size and scale of IGA to secure national contracts, IGA is now positioned to bring you world-class technology at a fraction of the cost.

Hear John Ross unveil the Digital Marketing Platform that delivers low-cost solutions for everything from social media and bounce-back rewards, to the IGA national ad and digital coupons.

Hear what’s coming down the pipeline—and fast!
Get your questions answered by John Ross
Take part in a special introductory offer available only to Town Hall attendees

Shopper Focused Marketing & Data Driven Decisions on the Path to Purchase

July 18^th, 2018

Looking to learn more about shopper influence, consumer confidence, converting customers, and the innovation driving results happening in independent grocers? Join IGA CEO John Ross tomorrow for Shopper Focused Marketing & Data Driven Decisions on the Path to Purchase—a free, hour-long webinar presented by The Association of Coupon Professionals.

Using excerpts from his book "ZMOT, Zero Moment of Truth", his most recent book "Fire in the Zoo", live examples of innovation from IGA stores, and data analytics, John will explore all points and opportunities on the path to purchase.