Please do not participate in a Facebook scam about a $100 voucher. Facebook is working to have it removed.
Please do not participate in a Facebook scam about a $100 voucher. Facebook is working to have it removed.
IGA's Business Optimization Program combines shoppers’ demographics and behaviors with your own store-specific sales data to help you make educated business decisions for everything from advertising, marketing, and merchandising to long term planning goals.
On average, IGA test retailers saved in excess of $10,000 annually on weekly ad costs working with ADvay to create a media plan that better reflects their customers’ media consumption.
And that’s just the beginning for increased profit potential. ADvay’s trade area evaluations and competition assessments are also identifying key categories for growing market share, and working with our test retailer to develop a strategic and executable merchandising and marketing plan to increase sales.
Want to know more? Watch this video featuring IGA CEO John Ross and ADvay Operations and Customer Service Manager Leigh Engelbrecht and read this feature story from The IGA Minute.
How does your market vary between your backyard/5-minute drive time and your 10 and 15- minute drive times from your store?
How does a sales surplus or leakage factor affect your store?
85% of all ADvay Print reviews find savings
10% of all reviews find media coverage holes
How strong is your Wal-Mart, Dollar Store, and Grocery competition within a 5-, 10-, and 15- minute drive time?
How strong is your store’s Marketing share within a 10-minute drive time?
Identifying key categories to grow your market share
What are the category benchmarks of consumer spend and food at home in your 10-minute drive time?
How does your 10-minute drive time market index compare to national average?
ADvay will define with you the strengths and weaknesses of your go-to-market program.
We will partner with you to develop a strategic and executable merchandising and marketing plan to be implemented for the next quarter.
The local retailer will execute the action plans.
ADvay is available to assist with key elements that need more resources..
Retail sales are tracked at category and sub-category level.
Results are reported monthly with a quarterly review with the retailer.
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IGA’s Inner Circle reduces expenses for IGA retailers by finding the best vendors across a variety of non-merchandise goods and services, including grocery equipment, office supplies, background checks, insurance, phone and internet systems, technology devices, and more. We negotiate with these pre-vetted vendors on behalf of all our retail members. As an IGA member, you get access to pre-negotiated deals and discounts at no cost.
You retain the relationship with the vendor with regards to all operational issues and we continue to help you with quality and service issues. Using the Inner Circle saves you time and money, so you can focus on your core business.
For more information, login to your IGA account below or email IGA@ctwgpo.com.
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Membership has its benefits. From advanced digital advertising and innovative training to exclusive shopper offers and content, IGA members have access to specially designed tools and resources to grow your business.
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8745 West Higgins Road
Ste: 350
Chicago, IL 60631
Phone: (773) 693-4520
Fax: (773) 693-4533