Business Decisions Based on Facts, Not Speculation
IGA's Business Optimization Program combines shoppers’ demographics and behaviors with your own store-specific sales data to help you make educated business decisions for everything from advertising, marketing, and merchandising to long term planning goals.
On average, IGA test retailers saved in excess of $10,000 annually on weekly ad costs working with ADvay to create a media plan that better reflects their customers’ media consumption.
And that’s just the beginning for increased profit potential. ADvay’s trade area evaluations and competition assessments are also identifying key categories for growing market share, and working with our test retailer to develop a strategic and executable merchandising and marketing plan to increase sales.
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Membership has its benefits. From advanced digital advertising and innovative training to exclusive shopper offers and content, IGA members have access to specially designed tools and resources to grow your business.