Marketing

Better, smarter and more modern marketing tools within reach

Negotiating on behalf of our 1,000-plus US-based stores, IGA is able to put better, smarter and more modern marketing tools within reach of every IGA retailer. Each of IGA’s tailored marketing programs is designed to help you provide what today’s discriminating shoppers want most: a fun, high-service and local shopping experience that delivers convenience without compromise. From the tools and infrastructure you need to compete in the digital world, to the resources that demonstrate your commitment to the causes and issues that matter most, IGA gives you what you need to connect with shoppers and drive traffic to your store.

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National Digital Advertising

National Digital Ad brings millions of new digital-savvy shoppers to consider your local IGA store with state of the art digital advertising at no incremental cost to you.

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Social Media

From shareable shopper solutions found on IGA.com to professional social media management, IGA retailers have a number of options when it comes to sourcing relevant, engaging and unique content for your social media accounts.

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eCommerce

IGA Groceries Online is your one-stop-shop for an eCommerce solution.

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Health & Wellbeing

IGA Better Choices provides the information and assets you need both online and in-store to be your shoppers' ready-resource for a healthier lifestyle and overall wellbeing.

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Websites

IGALink is your end-to-end website solution that  guides your customers' complete digital grocery experience.

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Cause

IGA Cares is IGA's cause initiative that helps you and your community work together to make a difference on a national scale.

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Shopper Events

Periodic IGA shopper events utilize IGA's unique connection with industry associations and shoppers' favorite brands to bring you an evolving rotation of IGA-exclusive national events each year.

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