Health and Wellbeing

IGA Better Choices

More than ever before, today’s shoppers are looking to their grocery store to guide their personal journey toward a healthier, more fulfilling lifestyle. Working through registered dietitian Kim Kirchherr, MS, RD, LDN, CDE, FAND, IGA Better Choices gives you the information and assets you need to position your store as a true destination for overall health and wellbeing.


Kim our nutritionist in kitchen with IGA groceries

Shopper-Facing Digital Content

Each month on, shoppers will find IGA Better Choices branded educational information and meal solutions aligned with seasons, sales, and how trends. Want to spread the word to shoppers about IGA Better Choices content? Visit to share blogs, videos, infographics and more on your social media with a click of a button.

Digital Graphics

Promote IGA Better Choices with downloadable gliders and promo boxes for your website. Note: IGA Better Choices graphics will automatically be pushed to IGALink retailer websites. If you do not have an IGALink website, you may post these graphics on your website and link them to this URL:



Event Planning Guides

Want to know what consumer-facing content, including Better Choices, is coming down the pipeline so you can plan promotions, updates on social media and content for your ads? Download the content theme calendar


Brand your store as a lifestyle destination for overall health and wellbeing with professionally designed POP, available for download or purchase


Professional Guidance

Kim Kirchherr
Wellness Advisor

Kim Kirchherr, MS, RDN, LDN (Illinois), CDE, FAND, ACSM-CPT is an award winning registered dietitian and a certified personal trainer. She serves as the IGA Health & Wellbeing Advisor and is available for consulting and speaking engagements. Kim has experience in agriculture, supermarket, media (traditional and social), hospital-based health and fitness centers, and outpatient medical nutrition therapy programs. She served as the Chair of the Food & Culinary Professionals Dietetic Practice Group (FCP) in 2017-18 and has been chair of both the FCP Agriculture and Supermarket Subgroups. Kim is a past president of Illinois Academy of Nutrition and Dietetics.