Shopper Events

Shopper Events

Throughout the course of the year, IGA joins with industry and Red Oval partners to host a number of themed shopper events that help you create memorable moments in your store and online! Check back for information and resources to bring these events to life for your shoppers.

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September Family Meals Month

September is National Family Meals Month,™ an industry-wide movement to raise awareness of the benefits of frequent family meals. And when you consider that regular family meals are linked to the kinds of outcomes that we all want for our children—higher grades and self-esteem, healthier eating habits and less risky behavior—it makes it the perfect tie-in to IGA’s current awareness campaign with the Partnership for Drug-Free Kids too!

How IGA is Celebrating September Family Meals Month

During the month of September, IGA will:

  • Post a shopper-facing blog and video on IGA.com about the easy meals you can prepare ahead of time—ensuring that even on the busiest of days shoppers can still enjoy a family meal.
  • Make available social media posts, including infographics, videos and more about the benefits of frequent family meals. Including posts that incorporate both Family Meals Month and The Partnership for Drug-Free Kids.
  • Publish a series of video from the Food Marketing Institute on IGA Better Choices for you and your shoppers to share.

Retailer Resources

Social Media Graphics (click to download)

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Suggested Post Copy:

·        September is National Family Meals Month™. Let’s celebrate by sharing one more family meal per week! Kids who eat with their families regularly are better nourished, have lower rates of obesity and do better in school. Easy A for family meals! Get easy meal tips at www.iga.com #familymealsmonth #IGA

·        Busy schedules can make family meal times challenging. September is National Family Meals Month™ so Raise Your Mitt to Commit™ to one more family meal per week - breakfast, lunch, dinner or snack time. Find solutions at: www.iga.com #familymealsmonth #IGA

·        IGA is making it easy for you to have one more shared meal a week. Visit www.iga.com for tips and tools. #IGA #familymealsmonth

 

Promotional Video to Share on Social Media:

 

 

How You can Activate in Your Store

With kids back in school and many families establishing new routines, it’s the perfect time to position your store as an essential ally for busy families and leverage the new school year to become an integral part of their new routine. By reminding families why and how your store is investing in mealtime solutions for every family in every aisle, you’ll build customer loyalty and generate goodwill in your community.

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Easy Meal Solutions

Family Meals Months is the perfect opportunity to promote easy meal solutions! Throughout September, feature “Family Meal of the Week” promotions that highlight any prepared meal solutions you offer throughout the store. Use the logo elements provided in the complimentary National Family Meals Month™ toolkit to create floor stickers directing customers to your featured “Family Meal of the Week.”

Download Toolkit

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Raise Your Mitt to Commit Social Media Campaign

Raise Your Mitt to Commit is a turnkey campaign within September Family Meals Month that is designed to encourage customers to incorporate one more family meal at home per week.

Engage with customers on social media during National Family Meals Month™ by posting oven mitt selfies and taking the pledge to share one more family meal per week.

Or conduct a social media contest by asking your customers to share photos of their favorite home-cooked family meal—breakfast, lunch or dinner. The contest could also call for recipes, videos, a favorite family meal memory, or a fun fact about the impact that having regular family meals has had in their lives.  Prizes may include: a cash reward, groceries for a week, or a branded oven mitt.

Download Toolkit


Calendar of Events

September 2018

Family Meals Month in conjunction with IGA Cares

May 2019

IGA and Purina Pet Photo Contest

June 2019

National June Dairy Month